Tap a friend, then react, talk, and save together
Why Couch is the CEO move.
It makes scrolling social again, and it never sends anyone off Instagram.
~24%
How far engagement fell in 2025. People scroll more and feel less. Couch makes watching social again.
#1 signal
Sending Reels to friends is now our strongest ranking signal. Couch turns that share into a live moment, not a forgotten DM.
25%+
Of ad revenue runs through Reels, our top earning format. Couch keeps friends inside Reels, so the ads keep serving and sessions run longer.
3B
Monthly users. Today friends leave to co-watch on FaceTime and Discord. Couch keeps that habit inside the app.
Independent concept for a college challenge. Not affiliated with, endorsed by, or using the trademarks of Instagram or Meta. Reels shown are fictional placeholders.